Wisconsin § 995.50 - Right of privacy.

§ 995.50. Right of privacy.

995.50(1) (1) The right of privacy is recognized in this state. One whose privacy is unreasonably invaded is entitled to the following relief: 995.50(1)(a) (a) Equitable relief to prevent and restrain such invasion, excluding prior restraint against constitutionally protected communication privately and through the public media; 995.50(1)(b) (b) Compensatory damages based either on plaintiff’s loss or defendant’s unjust enrichment; and 995.50(1)(c) (c) A reasonable amount for attorney fees. 995.50(2) (2) 995.50(2)(am) (am) In this section, “invasion of privacy” means any of the following: 995.50(2)(am)1. 1. Intrusion upon the privacy of another of a nature highly offensive to a reasonable person, except as provided under par. (bm) , in a place that a reasonable person would consider private, or in a manner that is actionable for trespass. 995.50(2)(am)2. 2. The use, for advertising purposes or for purposes of trade, of the name, portrait or picture of any living person, without having first obtained the written consent of the person or, if the person is a minor, of his or her parent or guardian. 995.50(2)(am)3. 3. Publicity given to a matter concerning the private life of another, of a kind highly offensive to a reasonable person, if the defendant has acted either unreasonably or recklessly as to whether there was a legitimate public interest in the matter involved, or with actual knowledge that none existed. It is not an invasion of privacy to communicate any information available to the public as a matter of public record. 995.50(2)(am)4. 4. Conduct that is prohibited under s.