Wisconsin § 86.196 - Tourist-oriented directional signs.

§ 86.196. Tourist-oriented directional signs.

86.196(1) (1) In this section: 86.196(1)(a) (a) “Tourist-oriented directional sign” means a sign providing identification of and directional information for tourist-related businesses, services or activities. 86.196(1)(b) (b) “Tourist-related business, service or activity” means a business, service or activity the major portion of whose income or visitors is derived during the normal business season from motorists not residing in the immediate area where the business, service or activity is located. 86.196(1)(c) (c) “Urban areas” means the areas located within the urban area boundaries contained in the January 1, 1989, document prepared by the department in cooperation with the federal highway administration and entitled “Urban Federal Aid Systems”. 86.196(2) (2) The department shall establish by rule standards for tourist-oriented directional signs. The rule shall conform to federal standards for tourist-oriented directional signs adopted under 23 USC 131 (q) and with the manual of uniform traffic control devices adopted by the department under s. 84.02 (4) (e) . The rule shall include all of the following: 86.196(2)(a) (a) Criteria for eligibility for signing. 86.196(2)(b) (b) Criteria for limiting or excluding businesses, services and activities that maintain signs that do not conform to requirements under s.