Full text of Washington Revised Code of Washington § 18.108.040 — Advertising — Use of title., with citation guidance and answers to common questions.
§ 18.108.040. Advertising — Use of title.
(1)(a) It shall be unlawful to advertise the practice of massage using the term massage or any other term that implies a massage technique or method in any public or private publication or communication by a person not licensed by the secretary as a massage therapist. However, this subsection does not prohibit a certified reflexologist from using the term reflexology or derivations of the term, subject to subsection (2)(b) of this section.
(b) Any person who holds a license to practice as a massage therapist in this state may use the title "licensed massage therapist" and the abbreviation "L.M.T." No other persons may assume such title or use such abbreviation or any other word, letters, signs, or figures to indicate that the person using the title is a licensed massage therapist.
(c) A massage therapist's name and license number must conspicuously appear on all of the massage therapist's advertisements.
(2)(a) It is unlawful to advertise the practice of reflexology or use any other term that implies reflexology technique or method in any public or private publication or communication by a person not certified by the secretary as a reflexologist or licensed as a massage therapist.
(b) A person certified as a reflexologist may not adopt or use any title or description of services, including for purposes of advertising, that incorporates one or more of the following terms or designations: Massage, masseuse, massager, massagist, masseur, myotherapist or myotherapy, touch therapist, body therapy or therapist, or any derivation of those terms that implies a massage technique or therapy unless the person is also licensed under this chapter as a massage therapist.
(c) A reflexologist's name and certification number must conspicuously appear on all of the reflexologist's advertisements.
Notes
Effective date—2016 c 41: See note following RCW
18.108.010.
Finding—Purpose—Rules—Effective date—2012 c 137: See notes following RCW
18.108.005.
Source: official Washington text · Last verified 2026-08-27
Frequently Asked Questions About Washington § 18.108.040
What does Revised Code of Washington § 18.108.040 cover?
Section 18.108.040 ("Advertising — Use of title.") is part of the Revised Code of Washington, the codified statutory law of Washington. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.
How do I cite Washington § 18.108.040?
A common citation format is "Revised Code of Washington § 18.108.040" (Washington). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.
Is this the official text of Washington law?
No. This page is for research and education and may not include the most recent amendments. For official current law, check the Washington official source linked on this page or consult a licensed Washington attorney.
How does Washington § 18.108.040 apply to my situation?
Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Washington can advise on how this section applies to you. Contact your state or local bar association for a referral.
Sources & Verification
Not legal advice. Verify against the official source and consult a licensed attorney in Washington.
