Virginia § 59.1-207.42 - Advertising comparison price of goods or services
Full text of Virginia Code of Virginia § 59.1-207.42 — Advertising comparison price of goods or services, with citation guidance and answers to common questions.
§ 59.1-207.42. Advertising comparison price of goods or services
No supplier shall in any manner knowingly advertise a comparison price which is based on another supplier's price unless:
1. The supplier can substantiate that the comparison price is the price offered for sale by another supplier in the regular course of business for goods or services of substantially the same kind and quality, and with substantially the same service in the defined trade area;
2. The trade area to which the advertisement refers is clearly defined and disclosed; and
3. A clear and conspicuous disclosure is made in the advertisement that the price used as a basis of comparison is another supplier's price, and not the supplier's own price.
1992, c. 768.
Source: official Virginia text · Last verified 2026-08-27
Frequently Asked Questions About Virginia § 59.1-207.42
What does Code of Virginia § 59.1-207.42 cover?
Section 59.1-207.42 ("Advertising comparison price of goods or services") is part of the Code of Virginia, the codified statutory law of Virginia. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.
How do I cite Virginia § 59.1-207.42?
A common citation format is "Code of Virginia § 59.1-207.42" (Virginia). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.
Is this the official text of Virginia law?
No. This page is for research and education and may not include the most recent amendments. For official current law, check the Virginia official source linked on this page or consult a licensed Virginia attorney.
How does Virginia § 59.1-207.42 apply to my situation?
Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Virginia can advise on how this section applies to you. Contact your state or local bar association for a referral.
Sources & Verification
Not legal advice. Verify against the official source and consult a licensed attorney in Virginia.