Utah § 72a-202 - Restrictions on advertising.

Full text of Utah Utah Code § 72a-202 — Restrictions on advertising., with citation guidance and answers to common questions.

§ 72a-202. Restrictions on advertising.

Effective 5/7/2025
13-72a-202.  Restrictions on advertising.
(1)A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:
(a)clearly and conspicuously identifies the advertisement as an advertisement; and
(b)clearly and conspicuously discloses to the Utah user any:
(i)sponsorship;
(ii)business affiliation; or
(iii)agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.
(2)A supplier of a mental health chatbot may not use a Utah user's input to:
(a)determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
(b)determine a product, service, or category of product or service, to advertise to the Utah user; or
(c)customize how an advertisement is presented to the Utah user.
(3)This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.


Enacted by Chapter 269, 2025 General Session

Source: official Utah text · Last verified 2026-08-27

Related Utah Legal Topics

Frequently Asked Questions About Utah § 72a-202

What does Utah Code § 72a-202 cover?

Section 72a-202 ("Restrictions on advertising.") is part of the Utah Code, the codified statutory law of Utah. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.

How do I cite Utah § 72a-202?

A common citation format is "Utah Code § 72a-202" (Utah). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.

Is this the official text of Utah law?

No. This page is for research and education and may not include the most recent amendments. For official current law, check the Utah official source linked on this page or consult a licensed Utah attorney.

How does Utah § 72a-202 apply to my situation?

Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Utah can advise on how this section applies to you. Contact your state or local bar association for a referral.

Sources & Verification

Not legal advice. Verify against the official source and consult a licensed attorney in Utah.