Utah § 11-72-101 - Online marketplaces.

Full text of Utah Utah Code § 11-72-101 — Online marketplaces., with citation guidance and answers to common questions.

§ 11-72-101. Online marketplaces.

Effective 5/6/2026
11-72-101.  Online marketplaces.
(1)As used in this section:
(a)"Online marketplace" means a website or digital platform that:
(i)provides, for consideration, regardless of whether the consideration is deducted as a fee from a transaction, an online application, platform, program, software, system, website, or other medium through which a good or service is advertised in this state or is offered to the public as available in this state; and
(ii)provides, directly or indirectly, a system that:
(A)facilitates a transaction between two persons;
(B)transmits or otherwise communicates the offer or acceptance of a transaction between two persons; or
(C)allows two or more persons to communicate or connect with each other.
(b)"Personal data" means information that is linked or can be reasonably linked to an identified person or an identifiable person.
(2)Except as provided in Subsection (3), a municipality or county may not:
(a)regulate the operation of an online marketplace; or
(b)require an online marketplace to provide the personal data of the online marketplace's website or digital platform users without an administrative subpoena or court order.
(3)Subsection (2) does not limit or prohibit a municipality or county from:
(a)regulating a person who participates in a transaction facilitated by an online marketplace;
(b)adopting or enforcing a short-term rental ordinance:
(i)for a municipality, in accordance with Section 10-8-85.4; or
(ii)for a county, in accordance with Section 17-50-338;
(c)seeking cooperation from or submitting voluntary requests to an online marketplace;
(d)enforcing Title 76, Criminal Offenses; or
(e)bringing a civil action to protect the municipality's or county's intellectual property.


Enacted by Chapter 67, 2026 General Session

Source: official Utah text · Last verified 2026-08-27

Related Utah Legal Topics

Frequently Asked Questions About Utah § 11-72-101

What does Utah Code § 11-72-101 cover?

Section 11-72-101 ("Online marketplaces.") is part of the Utah Code, the codified statutory law of Utah. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.

How do I cite Utah § 11-72-101?

A common citation format is "Utah Code § 11-72-101" (Utah). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.

Is this the official text of Utah law?

No. This page is for research and education and may not include the most recent amendments. For official current law, check the Utah official source linked on this page or consult a licensed Utah attorney.

How does Utah § 11-72-101 apply to my situation?

Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Utah can advise on how this section applies to you. Contact your state or local bar association for a referral.

Sources & Verification

Not legal advice. Verify against the official source and consult a licensed attorney in Utah.