Texas § EL.255.002 - RATES FOR POLITICAL ADVERTISING

§ EL.255.002. RATES FOR POLITICAL ADVERTISING

RATES FOR POLITICAL ADVERTISING. (a) The rate charged for political advertising by a radio or television station may not exceed: (1) during the 45 days preceding a general or runoff primary election and during the 60 days preceding a general or special election, the broadcaster's lowest unit charge for advertising of the same class, for the same time, and for the same period; or (2) at any time other than that specified by Subdivision (1), the amount charged other users for comparable use of the station. (b) The rate charged for political advertising that is printed or published may not exceed the lowest charge made for comparable use of the space for any other purposes. (c) In determining amounts charged for comparable use, the amount and kind of space or time used, number of times used, frequency of use, type of advertising copy submitted, and any other relevant factors shall be considered. (d) Discounts offered by a newspaper or magazine to its commercial advertisers shall be offered on equal terms to purchasers of political advertising from the newspaper or magazine. (e) A person commits an offense if the person knowingly demands or receives or knowingly pays or offers to pay for political advertising more consideration than permitted by this section. (f) An offense under this section is a Class C misdemeanor. Amended by Acts 1987, 70th Leg., ch. 899, Sec. 1, eff. Sept. 1, 1987.