Ohio § 2741.01

§ 2741.01.

As used in this chapter: (A) “ Persona ” means an individual's name, voice, signature, photograph, image, likeness, or distinctive

appearance, if any of these aspects have commercial value. (B) “ Commercial purpose ” means the use of or reference to an aspect of an individual's persona in any of

the following manners: (1) On or in connection with a place, product, merchandise, goods, services, or other

commercial activities not expressly exempted under this chapter; (2) For advertising or soliciting the purchase of products, merchandise, goods, services,

or other commercial activities not expressly exempted under this chapter; (3) For the purpose of promoting travel to a place; (4) For the purpose of fundraising. (C) “ Name ” means the actual, assumed, or clearly identifiable name of or reference to a living

or deceased individual that identifies the individual. (D) “ Right of publicity ” means the property right in an individual's persona to use the individual's persona

for a commercial purpose. (E) “ Trier of fact ” means the jury or, in a nonjury action, the court. (F) “ Written consent ” includes written, electronic, digital, or any other verifiable means of authorization. (G) “ Institution of higher education ” means a state institution of higher education as defined in section 3345.011 of the Revised Code , a private nonprofit college or university located in this state that possesses a

certificate of authorization issued by the Ohio board of regents pursuant to Chapter

1713. of the Revised Code, or a school located in this state that possesses a certificate

of registration and one or more program authorizations issued by the state board of

career colleges and schools under Chapter 3332. of the Revised Code.