New Jersey § 45:1-70

§ 45:1-70.

a. An advertisement for health care services that includes the name of a health care

professional shall identify the type of professional license and professional degree

issued to the health care professional and shall not contain deceptive or misleading

information, including, but not limited to, any affirmative communication or representation

that misstates, falsely describes, holds out, or falsely details the health care professional’s

skills, training, expertise, education, public or private board certification, or

licensure. b. When providing in-person care, a health care professional shall communicate the

professional licensure and professional degree held by the professional in the following

formats: (1) a name tag or embroidered identification to be worn during all patient encounters

that is to include at a minimum: (a) the full name of the health care professional; however, in a hospital, licensed

ambulatory care facility or behavioral health care facility, or long-term care facility

and at the discretion of facility administrators, either the health care professional’s

full first name and last name or the full first name and first letter of the last

name; (b) the professional license and professional degree issued to the health care professional;

and (c) a recent photograph of the health care professional if providing direct patient

care at a hospital, unless otherwise directed by hospital administrators; and (2) a poster or other signage, in font of a sufficient size, placed in a clear and

conspicuous manner at the office or offices where the health care professional provides

health care services to scheduled patients in an ambulatory setting, that states the

type of professional license and professional degree held by the health care professional. For purposes of this subsection, “office” does not include in-patient hospital or

emergency department patient care. This subsection shall not apply to telehealth or telemedicine services authorized

under P.L.2017, c. 117 ( C.45:1-61 et al.). c. A medical doctor or doctor of osteopathic medicine who supervises or participates

in collaborative practice agreements with non-physician health care professionals,

including, but not limited to, physician assistants and advance practice nurses, who

provide in-person patient care at the same practice location shall be required to

clearly and conspicuously post in each office when a medical doctor or doctor of osteopathic

medicine is present. For purposes of this subsection, “office” does not include in-patient hospital or

emergency department patient care. d. A medical doctor or doctor of osteopathic medicine shall not advertise or hold

oneself out to the public in any manner as being certified by a public or private

board, including, but not limited to, a multidisciplinary board, or as “board certified”

unless the board either: (1) is a member of the American Board of Medical Specialties (ABMS) or the American

Osteopathic Association (AOA); or (2) is a non-ABMS or non-AOA board that requires as prerequisites for issuing certification: (a) successful completion of a post-graduate training program approved by the Accreditation

Council for Graduate Medical Education (ACGME) or the AOA that provides complete training

in the specialty or subspecialty certified by the non-ABMS or non-AOA board; (b) certification by an ABMS or AOA board covering that training field that provides

complete ACGME- or AOA-accredited training in the specialty or subspecialty certified

by the non-ABMS or non-AOA board; and (c) successful passage of examination in the specialty or subspecialty certified by

the non-ABMS or non-AOA board. Any advertisement for a medical doctor or doctor of osteopathic medicine shall state

the full name of the certification board. e. The Division of Consumer Affairs in the Department of Law and Public Safety shall

adopt rules and regulations, in accordance with the “Administrative Procedure Act,”

P.L.1968, c. 410 ( C.52:14B-1 et seq. ), as are necessary to effectuate the provisions of subsections a. and b. of this

section.