Hawaii § 201B-6 - Strategic tourism management plan; measures of effectiveness.
Full text of Hawaii Hawaii Revised Statutes § 201B-6 — Strategic tourism management plan; measures of effectiveness., with citation guidance and answers to common questions.
§ 201B-6. Strategic tourism management plan; measures of effectiveness.
(a) The authority shall be responsible for developing a strategic tourism management plan that advances tourism marketing, complies with destination management best practices, and promotes regenerative tourism. The plan shall be a single, comprehensive document that shall be updated every year and include the following: (1) Statewide Hawaii brand management efforts and programs; (2) Targeted markets; (3) Efforts to enter into Hawaii brand management projects that make effective use of cooperative programs; (4) Program performance goals and targets that can be monitored as market gauges and used as attributes to evaluate the authority's programs; (5) The authority's guidance and direction for the development and coordination of promotional and marketing programs that build and promote the Hawaii brand, which are implemented through contracts and agreements with destination marketing organizations or other qualified organizations, including: (A) Target markets and the results being sought; (B) Key performance indicators; and (C) Private sector collaborative or cooperative efforts that may be required; and (6) Statewide destination management and regenerative tourism efforts and programs. (b) In accordance with subsection (a), the authority shall develop measures of effectiveness to assess the overall benefits and effectiveness of the strategic tourism management plan and include documentation of the progress of the strategic tourism management plan toward achieving the authority's strategic plan goals. [L 1998, c 156, pt of §2; am L 1999, c 178, §7; am L 2004, c 9, §2; am L Sp 2009, c 5, §6; am L 2010, c 102, §3; am L 2014, c 131, §2; am L 2024, c 225, §4] Previous Vol04_Ch0201-0257 Next
Source: official Hawaii text · Last verified 2026-08-27
Frequently Asked Questions About Hawaii § 201B-6
What does Hawaii Revised Statutes § 201B-6 cover?
Section 201B-6 ("Strategic tourism management plan; measures of effectiveness.") is part of the Hawaii Revised Statutes, the codified statutory law of Hawaii. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.
How do I cite Hawaii § 201B-6?
A common citation format is "Hawaii Revised Statutes § 201B-6" (Hawaii). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.
Is this the official text of Hawaii law?
No. This page is for research and education and may not include the most recent amendments. For official current law, check the Hawaii official source linked on this page or consult a licensed Hawaii attorney.
How does Hawaii § 201B-6 apply to my situation?
Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Hawaii can advise on how this section applies to you. Contact your state or local bar association for a referral.
Sources & Verification
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