Guam § 57110 - Rental-Purchase Advertising.

§ 57110. Rental-Purchase Advertising.

(a) Advertisements. If an advertisement for a rental-purchase

agreement refers to, or states, the amount of any payment or the right to

acquire ownership, the merchant that makes the advertisement shall also

clearly and conspicuously state in the advertisement the following items:

(1) the transaction advertised is to occur under a rental-purchase

agreement;

(2) the total number and total dollar amount of rental payments

necessary to acquire ownership under the agreement; and

(3) the consumer acquires no ownership rights in the property if

the total dollar amount of rental payments necessary to acquire

ownership is not paid.

(b) Liability. The owner or personnel of any medium in which an

advertisement appears or through which it is disseminated shall not be liable

for a violation of Subsection (a).

(c) Exemptions. Subsection (a) does not apply to an advertisement

which:

(1) is published in the yellow pages of a telephone directory or in

any similar directory of businesses; or

(2) is displayed in the merchant's place of business.