Connecticut § 35-1e - Prohibition on use of assumed or fictitious name that includes name of municipality in printed advertisement. Unfair or deceptive trade practice. Exceptions.
Full text of Connecticut Connecticut General Statutes § 35-1e — Prohibition on use of assumed or fictitious name that includes name of municipality in printed advertisement. Unfair or deceptive trade practice. Exceptions., with citation guidance and answers to common questions.
§ 35-1e. Prohibition on use of assumed or fictitious name that includes name of municipality in printed advertisement. Unfair or deceptive trade practice. Exceptions.
Sec. 35-1e. Prohibition on use of assumed or fictitious name that includes name of municipality in printed advertisement. Unfair or deceptive trade practice. Exceptions. (a) No person shall use, in any printed advertisement, an assumed or fictitious name for the conduct of such person's business that includes the name of any municipality in this state in such a manner as to suggest that such person's business is located in such municipality unless: (1) Such person's business is, in fact, located in such municipality; or (2) such person includes in any such printed advertisement the complete street address of the location from which such person's business is actually conducted, including the municipality and, if located outside of Connecticut, the state in which such person's business is located. A violation of any provision of this section by a person conducting business under an assumed or fictitious name that includes the name of a municipality in this state shall be deemed an unfair or deceptive trade practice under subsection (a) of section 42-110b.
(b) The provisions of this section shall not apply to the use of (1) any trademark or service mark registered under the laws of this state or under federal law, (2) any name that, when applied to the goods or services of such person's business, is merely descriptive of them, or (3) any name that is merely a surname.
(c) Nothing in this section shall be construed to impose any liability on any publisher that relies on the written assurances of a person placing such printed advertisement that such person has authority to use any such assumed or fictitious name.
(P.A. 24-111, S. 38.)
History: P.A. 24-111 effective January 1, 2025.
Source: official Connecticut text · Last verified 2026-08-27
Frequently Asked Questions About Connecticut § 35-1e
What does Connecticut General Statutes § 35-1e cover?
Section 35-1e ("Prohibition on use of assumed or fictitious name that includes name of municipality in printed advertisement. Unfair or deceptive trade practice. Exceptions.") is part of the Connecticut General Statutes, the codified statutory law of Connecticut. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.
How do I cite Connecticut § 35-1e?
A common citation format is "Connecticut General Statutes § 35-1e" (Connecticut). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.
Is this the official text of Connecticut law?
No. This page is for research and education and may not include the most recent amendments. For official current law, check the Connecticut official source linked on this page or consult a licensed Connecticut attorney.
How does Connecticut § 35-1e apply to my situation?
Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in Connecticut can advise on how this section applies to you. Contact your state or local bar association for a referral.
Sources & Verification
Not legal advice. Verify against the official source and consult a licensed attorney in Connecticut.