California § 17539.4 - No person shall place an advertisement disseminated primarily in this state for a

Full text of California Public Contract Code - PCC § 17539.4 — No person shall place an advertisement disseminated primarily in this state for a, with citation guidance and answers to common questions.

§ 17539.4. No person shall place an advertisement disseminated primarily in this state for a

No person shall place an advertisement disseminated primarily in this state for a loan which utilizes real property as collateral unless there is disclosed within the printed text of that advertisement, or the oral text in the case of a radio or television advertisement, the license under which the loan would be made or arranged, the state regulatory entity supervising that type of loan transaction or, in the case of unlicensed lending activity, a statement that the loan is being made or arranged by an unlicensed party who is not operating under the regulatory supervision of a state agency. This section shall not apply to any bank or bank holding company, or to any savings association or federal association as defined by Section 5102 of the Financial Code, or to any industrial loan company or credit union, or to any subsidiary or affiliate of these entities if the subsidiary or affiliate is not separately licensed.

Source: official California text · Last verified 2026-08-27

Frequently Asked Questions About California § 17539.4

What does Public Contract Code - PCC § 17539.4 cover?

Section 17539.4 ("No person shall place an advertisement disseminated primarily in this state for a") is part of the Public Contract Code - PCC, the codified statutory law of California. It sets out the legal rule or procedure described in the text above. Statutes are amended regularly, so always verify against the official source.

How do I cite California § 17539.4?

A common citation format is "Public Contract Code - PCC § 17539.4" (California). Legal writing may require the code abbreviation, section number, and year or edition. Match the style required by your court, professor, or publisher.

Is this the official text of California law?

No. This page is for research and education and may not include the most recent amendments. For official current law, check the California official source linked on this page or consult a licensed California attorney.

How does California § 17539.4 apply to my situation?

Statutes are interpreted in context, and application depends on your specific facts. Only a licensed attorney in California can advise on how this section applies to you. Contact your state or local bar association for a referral.

Sources & Verification

Not legal advice. Verify against the official source and consult a licensed attorney in California.